Shooting on a Shoestring

Kudos to Dolly Up Vintage Emporium for one of the cleverest product photo strategies ever.

This boutique has elevated the "selfie" to fine art by placing a gilded mirror near their store window to capture beautiful light and then shooting into the mirror with a cell phone.  The result is photography on-a-shoe-string magic!

See their set-up below and some of the resulting images.
Send Shoppista love to Dolly Up and visit their store at:

http://www.dollyupvintageemporium.com/ 

 

Our goal at Shoppista Merchant Blog is to bring you the best advice from around the web to grow and improve your online business.

#HashingForFashion

Make the most of your fashion posts, take advantage of these hashtags!

When you place the pound sign (#) before a word, or group of words, you can easily turn your social media posts into searchable links.  When clicking on the hashtag, other users will see a feed of posts including your post, other posts with the same hashtag, and similar hashtags that may be used in the future. Many associate hashtags with Twitter and Instagram only; however they are also compatible Facebook, Pinterest, Google +, and Tumblr.  
 
In order for these tags to work effectively, you must write the hashtag as one word following the # symbol with no spaces, for example #ILoveHashTags. You should also note that special characters such as “!, $, %, ^, &, *, +, .” will not work. 

For fashion enthusiasts looking to attract a multitude of social media users to your posts, tags such as #OutfitOfTheDay or #OOTD, #InstaFashion, and #Stylish should definitely be used. According to TagsForLikes.com, a helpful site listing the most popular trending tags, these should also be used in all fashion posts:

To discover more hashtags and helpful information to attract high volumes of users to your fashions posts, visit  HashTags.org   and TagsForLikes.com!


Our goal at Shoppista Merchant Blog is to bring you the best advice from around the web to grow and improve your online business. 

 

Pinterest pointers

Pinterest is a top social media vehicle used to promote business due to its role in showcasing and leveraging good photos. Creative brand & product photography is used on Pinterest to engage customers, leading to click-throughs and sales.
 
General research shows that:

• vertical pins out-perform horizontal pins 
• longer, more descriptive pins outperform curt, strictly factual copy

Check out the full article with detailed tips from Kevin Knight, marketing researcher and pin expert at Pinterest, to see which pins had the most traction.  

http://businessblog.pinterest.com/post/80116985389/three-ways-to-improve-your-pins

Our goal at Shoppista Merchant Blog is to bring you the best advice from around the web to grow and improve your online business.